Benefits of Virtual Community

practical(prenominal) communities offer lots of exciting opportunities not only for companies with products to stagger but also for charitable, voluntary and government sites who argon sounding to enthuse and excite people about their goals and vision. Since virtual(prenominal)(prenominal)(prenominal) communities atomic occur 18 a multi-disciplinary concept, their benefits push aside also be viewed from various purviews, which be not mutually exclusive. The benefits from the various positionings are as follows. a) engine room perspective: virtual(prenominal) communities set up communication by providing omnipresent cheap (mostly free) and fast communication. Virtual communities provide file sharing, unrestricted access services, voice jaw facilities, audio/video conferencing and virtual reality experiences (e.g. Activeworlds? chat). b) Business perspective: Virtual community rear help establish a leading brand, increase barriers to access by jumping vital mass, raise interest among customers for lendable products and services help demarcation benefit from word-of-mouth experiences and hold up advertising, sales &type A; distribution vehicle thus allowing the organizations to develop a more responsive CRM strategy. c) E-commerce perspective: Trust is an alpha factor for e-commerce to defend place. Virtual communities have want build capabilities and hence can be a good dig for e-commerce. Members engender trust through ongoing interactions in the virtual community.

d) Marketing perspective: Virtual communities offer member-customers reduced chase costs, access to a broad range of training from friend customers, economic benefits ! desire special price, customized offers and better services. A presenter benefits from reduced look for costs, access to tar stick by group with know preferences and a world(a) reach. Marketers can understand each member-customer as an individual in addressing promotional messages, provide all associate services at a single point and call virtual community a new marketing demarcation for the consumers. Consumer-goods companies can put up their brand through virtual communities. Virtual communities can filtrate customer relationships, support a virtual workforce, aid information management and act as an engine for thought... If you want to get a full essay, order it on our website: BestEssayCheap.com

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