Forever 21 & Bebe stores Essay Example | Topics and Well Written Essays - 500 words

Forever 21 & Bebe stores - Essay Example(Hoovers.com). . .the best companies create value for their customers in five interlocking ways . . . solutions to their needs, respect, and impute . . . on an emotional level . . . set prices fairly not necessarily cheaply . . . easy for people to find what they need, pay for it quickly, and then move on . . . sounds exceedingly ingenuous . . . surprisingly difficult. (Harvard Business Press, 1).Bebes definitely creates value for their customers in all 5 areas. When I visited the store, a black and white, polka-dot handbag ($130.00) caught my eye. The price was more than I cherished to pay, but definitely worth it (genuine leather). I interviewed a loyal customer who said she started shopping at Bebes in West Palm Beach. She said that the prices were reasonable. Her 7 items ranged from $59.00 to $100.00 each. (Rosebud)The store image is sleek, sophisticated, cracking, and urbane. The manager definitely has achieved the goal of making the i nternal and external image draw traffic. Thither was signage throughout the store. No stockouts. The environment was clean and organized. The employees, who were attentive and knowledgeable, wore attire that reflected the stores image. Although I thought the target market was for twenty-one year olds, one of the employees correct my preconceived ideas by telling me that my mom shops here and she is over 50. (Braswell).