Statistics at Walt Disney World Essay Example | Topics and Well Written Essays - 1250 words

Statistics at Walt Disney World - Essay Example 2521.5). Visitor numbers for the period ranged from 27 059 - 34 624. The data was considered normal due to the skewness and kurtosis values falling within the range of -2.81 - +2.81 (Howell, 1997), in this case the values were 0.089 and 1.407 respectively. After screening the data for normality and outliers, further analysis was confidently undertaken. The mean (and standard deviation) could be found because the dependent variable "Visitor Numbers" was continuous/interval data. Normally distributed data suggests that results can be confidently generalised to a wider population, in this case visitors to Disney EPCOT. Due to the continuous nature of the DV (Visitor Numbers), and that there were more than two independent groups, a one-way ANOVA was used to compare the means of visitor numbers. The result was not significant as the F value did not exceed the critical value for a .05 alpha level (i.e., F = 4), F (6, 15) = 3.95, p = 0.14. Homogeneity of variance had been checked (Levene's value = .532) and found not significant. Thus, each group was considered to have a similar variance, and so deemed comparable. It can be assumed that no real difference in visitor numbers exists across the days of the week. On average, EPCOT had the most visitors during the first week, as can be seen in Table 2. A one-way ANOVA was undertaken using each week as the independent variable. ... Thursday 30 560.70 1100.192 Friday 31 398.00 1185.185 Saturday 33 268.33 1699.751 Sunday 33 856.67 1358.493 Due to the continuous nature of the DV (Visitor Numbers), and that there were more than two independent groups, a one-way ANOVA was used to compare the means of visitor numbers. The result was not significant as the F value did not exceed the critical value for a .05 alpha level (i.e., F = 4), F (6, 15) = 3.95, p = 0.14. Homogeneity of variance had been checked (Levene's value = .532) and found not significant. Thus, each group was considered to have a similar variance, and so deemed comparable. It can be assumed that no real difference in visitor numbers exists across the days of the week. On average, EPCOT had the most visitors during the first week, as can be seen in Table 2. A one-way ANOVA was undertaken using each week as the independent variable. Levene's value was not violated (.307), and so homogeneity of variance was assumed. There was no significant difference between the mean visitor numbers for each week, F (2, 15) = 1.034, p = .383. Table 2 Comparison of Means Visitor Numbers for Each Week Week Mean Visitor Numbers Standard Error of Mean One 30 788.00 2940.98 Two 28 874.00 1657.20 Three 29 715.67 1569.94 Important market segments were identified using frequency data and finding the mode, as the level of measurement was nominal. Percentages are based on the mean number of visitors across the study period (M = 30 817.2), as displayed in Figure 1. Unfortunately, analyses were unable to include the comparison