
Whereas TV, radio, and plunder place down only demographics or neighborhoods, a cookie keeps record of what an individual is actually looking at and doing on the net. As a result, Web site operators or companies are adapted to build very detailed profiles from that behavior (Green 48). These profiles make up a major role in online marketing. In the past, marketers knew their customers ripe as a number, but when DoubleClick, an Internet advertising company, bought out Abacus Direct, DoubleClick was capable to combine its dat...If you want to get a full essay, clubhouse it on our website: BestEssayCheap.com
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