Renaissance Artemisa Gentileschi Essay

My idol of the Renaissance period is the famous woman artist named Artemisia Gentileschi. She was born in Rome on July 8, 1593. Her father was a well-know Roman artist named Orazio Gentileschi and my mother was named Prudentia Monotone. She died when Artemisia was twelve. Most women artists in this post-Renaissance era were limited to portrait paintings and poses. She was the first woman to paint major historical and religious scenarios, such as her painting, Judith Beheading Holofernes, c. 1620. At an early age she experienced loss. Two of her brothers died during childhood and her mother died while giving birth. Showing some artistic skill, Artemisia received some early training from her father. After art academies rejected her, her father hired his friend, Agostino Tassi, to teach her. In 1612, she was sexually assaulted by him. The trial was seven long months. Artemisia was tortured with thumb screws in order to make her tell the truth of her claims. He was ultimately convicted, but Artemisa had a tarnished reputation after. She had been publicly humiliated and was severely criticized then and in her life forward. Artemisia’s first painting was named, Susanna and the Elder, c 1610. She was seventeen when she painted it. Michelangelo had a major influence on her style. The painting depicts the biblical story of Susanna, a young wife who was sexually harassed by the elder of her community. She shows her as vulnerable and frightened, while the men are conspiring behind her. This painting was completed before the rape, but it might be a depiction of the harassment from Tassi. The trauma of the rape impacted how she painted; she often painted graphic depictions of people dealing with pain. In 1612, she came to Florence, Italy where her father arranged for her to marry a Florentine artist name Pietro Antonia di Vincenzo Stiattesi. They became official members of the Academie del Disegno (Academy of Design) in 1616, which was a prestigious honor for me, a woman. Her first child, Giovanni Battista was born in September of 1613. Her second son, Cristofano, was born in November of 1615. Her husband is starting to prefer gambling over working. They are in much debt. In August of 1617, she gave birth to a daughter named Prudentia; sometimes called Palmira. She continued to live with Pietro even though it was loveless. He left me 10 years later. She had a second daughter in October of 1618, but she died in June of 1619. It was a difficult time and unbeknownst to Artemisia, they are even in more serious debt than I had originally thought. In 1621, she returned to her hometown in Rome as ordered by Cosmo II de Midici. She was supposed to return in order recover from an illness and her family problems. She also spent time in Venice from 1627 to 1630. She never returned to Florence. She went to Genoa for a short time with her father and painted, Jael and Sisera. Some of her patrons while back in Rome were cardinals Francesco and Antoni Barberion, both wealthy and influential prelates. By 1630, she moves to the city of Naples. Charles I of England and the Duke of Modena also purchased her paintings. Naples was the wealthiest city in southern Europe at this time. She also worked in England for a while beginning in 1638 where her father had a position at the court of Charles I. She returned after her father death in 1639. As noted above, her most famous painting, Judith Beheading Holfernes, illustrated an event from the Old Testament Book of Judith. Holofernes, the Assyrian general, was preparing to destroy the land of Judah. Judith then goes to a maidservant, Abra, to the Holorenes’ camp. She poses as a deserter from the Hebrews. Judith seduces him with her beauty, gives him alcohol, and then severs his head! After her death, her grave marker was lost during church renovations and the inscription on her headstone, rather than mentioning her artwork, remembered her sexual scandal instead. In time, Artemisia was often forgotten about in the Art world and her paintings were often wrongly attributed to her father or other artists. Centuries later, renewed interest in Artemisia uncovered her story, properly attributed her work and finally restored her reputation as one of the world’s most important female artists and a major artist of the Italian Baroque period. Gentileschi often chose historic and biblical subjects that featured a female protagonist: Susanna, Bathsheba, Esther, Judith. Her style was heavily influenced by dramatic realism and marked contrasting light and dark of Michelangelo Merisi da Caravaggio (1573 – 1610). The first book devoted to her, Artemisia Gentileschi – The Image of The Female Hero in Italian Baroque Art. by Mary D. Garrard, was issued in 1989; her first exhibition was held in Florence in 1991. A TV documentary, a play, and more recently, a film have advanced her visibility as an important artist. As noted above, Artemisai Gentileschi, was inspired to paint by her father and by famous artist Michelangelo Merisi da Caravaggio. Today she is regarded as one of the most progressive and expressionist painters of her generation. After moving back to Rome French artist, Pierre Dunostier le Neveu, made a drawing of her hand holding a paintbrush. She along with her father were one of many artists invited by King Charles I of England to decorate the ceilings of the Queen’s house in Greenwhich. I am inspired by her because she chose to stand up and compete against the men of that time. Woman of that era had such difficulties trying to gain recognition for their work. She is one of the first women who eventually overcame adversity. Her technical skill showed human emotion from a â€Å"woman’s† perspective which some say is a breakthrough in art. In the words of Mary D. Garrard, she â€Å"has suffered a scholarly neglect that is almost unthinkable for an artist of her caliber.† [pic] Susanna and The Elders c 1610 [pic] Judith Slaying Holfernes Cited Work http://www.artbible.info/art/biography/artemisia-gentileschi http://www.artemisia-gentileschi.com/index.shtml http://en.wikipedia.org/wiki/Artemisia_Gentileschi http://www.themasterpiececards.com/famous-paintings-reviewed/bid/31786/Female-Artists-Artemisia-Gentileschi

Compensation and Benefits Strategies Essay

A strategic plan for employee compensation determines how much you want to pay employees and what type of employees you want to attract. Your compensation plan entails a variety of aspects including pay scales, reward programs, benefits packages and company perks. A successful strategic compensation plan allows your business to compete in the market for the best employees in your industry (Lister, 2013). In order for this medium sized construction business to structure itself and be market competitive then research around benefits, compensation, merits, and the laws related to benefits and pay programs needs to be conducted. The success of the business will rely on the research put into it. Construction Market Evaluation When looking at the relevant labor markets the task was difficult due to the slowing and sluggish construction economy from 2007 to 2012. Demand in this industry depends heavily on the health of the economy. A midsize company’s profitability and efficient operations require the skills of experienced employees you will be able to work efficiently with available resources because they will not have the advantage of larger commercial construction companies with multiple projects simultaneously in various types of construction. The company’s annual net revenue is $10,000,000 and will need to use their resources wisely to attract and retain talent in the present market and in future expanded markets. When researching labor markets according to (Cascio, 2013), â€Å"This can often be a complex task because employers must pay attention not only to labor markets but also to product markets (e.g., level of demand and degree of competition). Pay practices must be designed not only to attract and retain employees but also to ensure that labor costs (as part of the overall costs of production) do not become excessive in relation to those of competing employers.† The job surveyed for this market evaluation was Corporate Construction Manager on a  national level for companies with 800 to 3,000 employees. The present workforce in this midsized business is 650 employees and they are looking to add over an additional 20% to the current workforce or an additional 130 employees. The company wants to be comparable to other commercial construction businesses as they expand in Arizona while being conscious of the compensation used currently in Detroit, Michigan. The median annual income for a Corporate Construction Manager in Detroit, Michigan is $104,626.00. The core compensation package is based on averages, not personal factors and will be different from those in Arizona. Here is the breakdown of the benefit package for a Corporate Construction Manager in Detroit; Core Compensation Expanding into Arizona, the median annual income for a Corporate Construction Manager is above average at $120,601. Here is a breakdown of what makes up the compensation benefits in Arizona; Core Compensation Median % of Total Base Salary $120,601 65.9% Bonuses $15,405 8.4% Value of Benefits Social Security $9,021 4.9% 401K/403B $5,168 2.8% Disability $952 0.5% Healthcare $6,507 3.6% Pension $8,704 4.8% Time Off $16,739 9.1% Total Compensation $183,099 100% The level of knowledge and skill requires 10-15 years of experience in the industry with a bachelor level degree. According to (Duchon, 2007), â€Å" When construction is booming in a region, and strong able-bodied workers are in short supply, hourly wages can escalate to attract labor from other locations. To attract and retain individuals with appropriate skills/competencies, organizations must be willing to pay competitive rates based on targeted labor markets (local, regional, and national). It’s the law of supply and demand.† Construction and Manufacturing industries are rewarded and paid for prescribed output, project completion, and measured  output. Any bonuses will range according to job level and specific weight based structure. When expanding into Arizona the company will need to consider the total company structure on a national level as they increase headcount and annual revenue. Compensation Structure The use of market pricing to determine wages and salaries is known as market based pay and utilizing this system would be the best practice for a competitive market segment such as construction and contracting. Especially considering the expansion to another region. According to WageWatch, â€Å"committing to a market base pay compensation structure means that employees will be paid at a competitive wage when compared with rates offered to people in similar positions in peer organizations (WageWatch, 2012).† Supply and demand, which rules over the labor market, further drives this approach. A properly designed market based pay system will facilitate companies by controlling compensation costs, enhancing market competitiveness, improving recruitment results, increasing employee morale, and achieving greater internal equity. However, in order establish and inevitably maintain an effective market-based pay system, one needs to know how to successfully match and integrate salary surveys with the company’s data, philosophies and practices. Internal equity is analyzed in a way similar to external market analysis in that the data determines worth relative to benchmarked job titles, but different in that the benchmarks are internally established. Internal benchmarks are particularly useful in evaluating both unique and hybrid job titles for which external benchmarks do not exist. Managing external and internal equity is a dynamic process that requires the organization to stay vigilant on changes in market conditions and business demands. The market based pay approach to compensation gives the influence of the external market on wages precedence over internal equity (WageWatch, 2012). The success of Corporate Construction is contingent on attracting and retaining the best talent needed to efficiently execute the company’s business strategy. Having the right pay structure is at the helm of this. And in recent years organizations have noticed a significant shift with the types of structures that work best. A new study by World at Work and Deloitte, â€Å"2012 Survey of Salary Structure Policies and Practices,† found that market-based salary  structures are the most prevalent type of pay structure in use (64 percent). While traditional and broadband structures are less common today (23 percent and 12 percent respectively). Companies of all sizes in varying industries are understanding the importance of market- competitiveness and are focusing on external equity to attract and retain top talent (Deloitte Consulting, 2012). Total Compensation and Benefit Strategy Performance Incentives and Merit Pay Merit pay, although not covered by the Fair Labor Standards Act (FLSA) is still subject to other regulations and laws, up to and including city, state, regional and federal laws, mandates and regulations. Although not mandated by law, especially in Arizona, merit pay and performance incentives are an excellent way to motivate new and current employees to push for specific short and mid-term goals (Saari & Judge, 2004). In a new work environment, the key to growth is hiring and motivating the right employees. In a construction business, these goals can be broken down between the construction crews, and the support and admin staff. Implementing goals for the construction foremen and/ or project managers, and authorizing them sub-goals and incentive pay for contractors, subcontractors, and crews can give the right incentives for completing on-time, on-target, and within budget construction projects. Merit pay for those who work longer hours up to and including authorized overtime, or who complete safe, timely portions of projects within budget constraints will also boost performance without sacrificing quality. (HRHELP, 2011) Whatever benefits and pay program is chosen several laws must be considered. With the location, size of the organization, and projected revenue and personnel growth in the coming year, the following laws will apply. Remember that this is not an exhaustive or complete list, and there may be updates after the time of publication (Cascio W. F., 2013). The Arizona Employment Protection Act (A.R.S. 23-1501), Arizona Legal  Arizona Worker Act (ALAWA), and The Arizona Civil Rights Act (ACRA) are three of the main Arizona laws in particular that Clapton Commercial Construction must abide by. Any incentive, performance pay and compensation programs must be in concert with these laws. Federal laws, principally those to do with government funded construction projects include the McNamara-O’Hara Service Contract Act, Contract Work Hours and Safety Standards Act (CWHSSA), Copeland â€Å"Anti-Kickback† Act, and Walsh-Healey Public Contracts Act. These laws cover everything from properly instituting overtime pay to ensuring that employees receive the merit pay and other benefits afforded to them in a timely manner. (U.S. Department of Labor) References Arizona Attorney General’s Office. Employment Discrimination: Get the Fact. Phoenix: Arizona Attorney General’s Office. Arizona New Hire Reporting Center. (2009-2013). New Hire Reporting Law. Retrieved 12 07, 2013, from Arizona New Hire Reporting Center: https://az-newhire.com/law Arizona Senate Research Staf. (2007-2008). Arizona Senate Background Brief: Labor Laws. Phoenix: Arizona Senate Research Staff. Bureau of Labor Statistics. (2013, December). http://www.bls.gov/oes/current/oes119021.htm#st. Retrieved from www.bls.gov. Cascio, W. (2013). Managing Human Resources; Productivity,Quality of Work Life, Profits. New York:McGraw-Hill. Deloitte Consulting LLP. (2012). Salary structure policies and procedures. Retrieved from http://www.worldatwork.org/waw/adimLink?id=65885 Duchon, M. (2007, June 1). Compensation; Total Reward Plans that Attrack, Retain, and Motivate.Construction Business Owner . Henderson, R. (2012, January). Employment outlook:2010-2020 -Industry employment and output projections to 2020. Monthly Labor Review , p.65-83. HRHELP. (2011). HR & employment Law Compliance Guide for Arizona Employers. HRHELP. Lister, J. (2013). Strategic Plan for Employee Compensation and Benefits. Retrieved from http://smallbusiness.chron.com/strategic-plan-employee-compensation-benefits-15613.html National Right to Work Legal Defense and Education Foundation, Inc. (2010). Right to Work Laws: Arizona . Retrieved 12 07, 2013, from National Right To Work Legal Defense Foundation:

Questions in Antitrust law. Case examples Essay

Questions in Antitrust law. Case examples - Essay Example Antitrust laws aim at removing aspects of monopoly within business environments and unfair business practices (Hylton 45). According to Hylton (47), actions that are deemed to be capable of hurting business operations and/or consumers are regarded those that contravenes antitrust laws. Such actions are therefore punishable by law since they go against provisions of business operations guiding principles as defined by antitrust laws such as Sherman Act 1890 and Clayton Act of 1914 amongst others. In order to enhance fair business competition and practices, antitrust laws regulate commerce and its auxiliary services through prevention of any unlawful restraints, monopolies, and price fixings with an aim of not only promoting competition but also encouraging production and provision of high quality goods and services (Hylton 51). Any antitrust law developed within a state of a nation must always focus on safeguarding public welfare. Safeguarding public welfare is attainable through maki ng sure that consumer demands, specifications, needs, and expectations are adequately and timely met through manufacture, production, and sale of goods at reasonable prices. This is true in the case of NCAA v. Board of Regents, 468 U.S. 85 (1984). Nonetheless, despite the fact that antitrust laws aim at reducing levels of monopoly in a bid to enhancing competition, monopoly in itself is not considered unlawful. However, Hylton (61) confirms that if a firm having monopoly powers uses its status to engage in anti-competitive actions thereby infringing on the welfare of the public then such actions amount to violation of antitrust laws. For a claimant to prove that a monopoly organization misused its powers to violate provisions of antitrust laws there is need to identified that the firm in question is a monopoly, that the firm acquired or preserved its monopolistic power through exclusionary of anti-competitive actions, and that claimant’s welfare has been adversely affected du e to suffering proximate losses that are a direct consequences of such exclusionary or anti-competitive actions by the monopolistic firm (Hylton 67). In this scenario, there is no doubt that Consumers Power Company (CPC) is a monopolistic firm that produces and distributes power to retail customers in Ohio, Kentucky. By the virtue of being a monopolistic firm, CPC has not violated the provisions of antitrust laws. Unfortunately, CPC is using its status as a monopoly to charge higher rates to the consumers. The idea of using the monopolistic position or power to charge higher rates is a violation of antitrust laws. One of the aspects of antitrust laws is that an individual or firm should not employ anti-competitive actions or exclusionary actions to interfere with the welfare of the public. Power is such an important resource or need for consumers. Therefore, by charging higher rates, consumers may end up not meeting their needs and demands. In this regards, CPC has violated the anti trust laws by using its monopolistic powers to charge higher rates. As identified earlier on, antitrust laws provide that there should be reasonable pricing in distributing or selling a good or a service. Such higher rates are considered to be unreasonable hence CPC has violated antitrust laws through charging higher rates based on its monopolistic status. Moreover, CPC’s refusal to sell power on wholesale to the Tri-State Electric Cooperative (TSEC) and the municipalities is an action that prevents fair competition (Hylton 53). Every organization must not act in a way that it prevents free and fair competition within the business environment. Formation of TSEC and the municipal

Ethical Perspectives Essay Example | Topics and Well Written Essays - 750 words

Ethical Perspectives - Essay Example The analysis of Betty’s ethical dilemma’s are studied based on four different philosophical ethical perspectives. Four different types of ethical perspectives that can be applied to ethical dilemmas are utilitarian, deontology, relativism and virtue. Each of these four ethical theories visualizes the application of ethical judgment based on completely different assumptions. The deontology ethical perspective says that goodness resides in making decisions that recognize and keep moral obligations such that the actual consequences of the action are a secondary concern (Maricopa). As a bookkeeper Betty is in a profession that places a high level of importance to ethical behavior. Managers sometimes feel a lot of pressures from shareholders and executive to deliver results fast. At times unethical bookkeepers are asked to cook up the numbers by creating false entries into the accounting system. Betty ethical profile and characters traits would not allow her to perform such an action. She is a person that believes in integrity, honor and actions that demonstrate moral excellence. By applying the deo ntology perspective view to this situation Betty would not be involved in any type of cooking up the number accounting scheme because the consequences of those actions are criminal charges, civil charges and expulsion from the profession. These consequences mean the act is unethical and would never be performed by Betty. Utilitarian ethical perspective says that actions are considered right or wrong based on their consequences and the optimal solution is the one that brings the best overall outcome (Scu, 2007). Betty’s ethical profile contradicts the utilitarian ethical perspective. Betty believes that the right choice may not appear to be the most beneficial choice, in the short-run, for the organization you have agreed to support. The right

Market Segmentation and domino effect Essay Example | Topics and Well Written Essays - 2250 words

Market Segmentation and domino effect - Essay Example The strategy formulation is when the revelation of business strengths and weaknesses, for the growth of a wide range of strategic plans for the successful administration of environmental openings and threats. The corporate projects are redefined by signifying attainable goals, emergent strategies, and setting execution procedure. Strategy formulation is germane both for organization's proposal in general and for individual product. Economic Conditions: economic conditions of the area or territory where the company market their product can affect the sales of the product. Thus it is important to understand the economic conditions such as unemployment rate, inflation rate, interest rate etc. before launching the product Innovation is the process of creating a commercial product or process and also an invention of the product. Thus, in terms of creating value, an invention's potential is reached only when a firm develops and sells a product that satisfies customer's current or unmet needs. McDonalds is known a the most popular fast food chain, with more than 3000 franchises in almost every country of the world. The global annual sale of McDonald is 57 billion dollars while more than 25 billion dollars only in America (Arndt, 2007: 64-72). Committed to stringent standards of product quality, service and cleanliness, McDonalds uses value pricing (the source of relatively low costs to customers) while offering menu and storefront variety and relying on the power of its brand name (sources of differentiation). Globally, McDonalds seeks to provide its combination of relatively low costs and some levels of differentiation in a culturally sensitive manner. In India, for example, the Maharaja Mac, which is made from lamb, substitute for the beef-based Big Mac. Popular corn soup is offered on the chain's menu in its Japanese units (MacArthur, 2001:13 -53). McDonalds marketing strategy mainly focus on children, parents having young children, teenagers and business workers. Market Segmentation for McDonald's new burger The company which practice the strategy of market segmentation is discouraging broad segmentations sections because minor segmentation helps in focusing and better understanding of the consumers. An advertising company states, "there will be no market for products that everybody likes a little, only for products that somebody likes a lot" (Cutler, p.76, 1989). While other marketers are of the view that market segmentations are very important (Linneman & Stanton, 1991: 50-67). McDonald has been in the fast food industry for a long time and it has ample experience of new food products. Statistics have depicted that the size of fast food industry has reached, to the annual growth of 4.8% in the industry of fast food. McDonald's per year income is almost 102.4 billion dollars, along with the global

Psychology Essay Example | Topics and Well Written Essays - 750 words - 19

Psychology - Essay Example Depression hinders with normal routine and activities because it lowers down the functionality of body and mind thus causing a person to become dormant in his daily chores. An MRI (Magnetic Resonance Imaging) shows the difference between the brains of a normal and a depressed person, and tells that the depressed brain’s those areas do not function properly which are connected to activities of sleeping, eating, thinking, and behaving. Also known as major depression, the major depressive disorder tends to undermine a person’s capabilities to such an extent that he faces problems in sleeping, eating, studying, working, enjoying and socializing. Some people have only one episode of this disorder while many may experience recurrences. It is mild chronic depression. The symptoms prevail over years but they are very mild as compared to major depressive disorder. The person’s normal functionality and routine is not affected too much; however, he may feel unwell and stressed out at times. The more you are far away from the equator, the more likely you suffer from SAD. End of summers in places far away from the equator means dark hours and evenings and long nights. Thus, a person who develops depression symptoms in this time might have SAD. In Scandinavia, people undergo light therapy and take antidepressants to prevent SAD because winters are too long there. Depression is generally caused by a combination of genetic and environmental factors. Bad incidents that imprint permanent negative effects on brain are a big cause of depression. Some illness like PTSD (post-traumatic stress disorder), OCD (obsessive-compulsive disorder), HIV/AIDS, heart disease, diabetes, Parkinsons disease, and social phobia, also accompany depression. Drug addicts and alcohol consumers are at higher risk of developing depression. Depression also runs in families. Most common signs and symptoms of

The importance delivering a good prevention for teachers at risk of Essay

The importance delivering a good prevention for teachers at risk of voice problems - Essay Example In a study, 39.6% of the teacher trainees reported of voice problems in comparison to 32.6% females belonging to the general public (Thomas et al 2006). Similar results were noted in a different study when it was seen that teachers who were studying, 17.2% reported of problems with their voices. On the other hand only 9.7% of the people belonging to other professions which did not require vocal stress reported of vocal issues (Donders et al 2006). These vocal issues can be overcome with the assistance of different forms of treatment. It has been analyzed that if treatment is not sort, it can result in aggravating the vocal problems. Vocal amplification and vocal hygiene belong to forms of treatment modalities which prove to be useful for such problems. Vocal amplification is considered to be a superior procedure as compared to the vocal amplification. This was because the teachers felt more comfortable with this procedure and felt easier to comply with it (Roy et al 2004). Vocal func tional exercises also belong to a treatment option for vocal problems. A study has proved that vocal functional exercises serve as a more superior procedure to vocal hygiene for treatment voice problems. The teachers under the treatment of these exercises report better results and also present with higher satisfaction levels with this form of treatment (Simon et al 2001).

Can the preparation of non-christian parents for infant baptism be Essay

Can the preparation of non-christian parents for infant baptism be used as a tool of mission engagement - Essay Example as a possible tool for mission engagement, depending on how it is used and how the religious leaders can utilize its potential for spreading God’s word. This paper shall consider the question: can the preparation on non-Christian parents for infant baptism be used as a tool of mission engagement? It shall assess and evaluate this question from the point of view of a student placing himself in a position of a Methodist student minister on placement. An unchurched couple approached this student Methodist minister for the infant baptism of their child. The couple did not come to the church, but they approached the local Methodist minister for the baptism of their child. The task now is to determine how baptism can be used as a tool for mission engagement. The preparation of non-Christian parents for infant baptism can be used as a tool of mission engagement because the principles and the concepts behind baptism can be used to make the unchurched couple understand about Christianity and its teachings. As a Methodist minister, I can explain the process and the teachings behind baptism. In the process of explaining baptism – its teachings and purposes – it is possible to engage the couple into participating more in church activities and in living by the teachings of Christ. First and foremost, I can explain the basis of baptism to the couple. Infant baptism, based on several Christian sects proclaims that â€Å"both believers and their children are included in God’s covenant love. Children of believers are to be baptized without undue delay, but without undue haste† (Presbyterian, n.d). It is important for me, as a Methodist minister to express to the unchurched couple that Baptism is a sacrament which expres ses the truth about God’s infinite and unconditional love; and a sacrament which already embraces people even before they respond in faith. It is also vital for me to emphasize to the unchurched couple that as parents bring their babies to

What is the correlation between the factors in purchasing soap and the Research Paper

What is the correlation between the factors in purchasing soap and the the education level of the person making the purchase - Research Paper Example The level of education are; high school, associate degree, undergraduate degree, graduate degree and dnr. Burger and Cooper 2012, develop an urge for control factor impacting the purchase of the soaps, and the level of education of the persons that are purchasing the soaps. According to Burger and cooper 2012, many people agree that the factors that cause the purchase of the soaps are the cost, the brand of the soap, the label on the soaps, availability and ingredient of the soaps. It also believed that, education and other factors might influence the purchasing of the soaps among the people in the society (Wood and Clapham, 2005). Different people differ on how they view the causation. Some group appears to draw conclusion based on the events they observe or connect between cosot and other factors. In this study, a survey was conducted to determine what the correlation between the factor impacting the purchase of the soaps, and the level of education. The data was obtained from a survey at a public fair. My area of interest was, what factors play a role in how people chose to buy soap. The surveys were collected at the end of the day and a spread sheet was made of all the survey questions. In the survey, they complete several classic illusions of control tasks. We try to answer if some people are prone to an illusion of control than others based on their personal beliefs. From the chi- square analysis, it can be observed that the value of chi-square is 60.333 with a p- value of 0.000 which is significantly less than 0.05 level of confidence. This means that there is sufficient evidence to conclude that the hygiene of the soap is influencing the purchase of the soap In this study, the relationship between the factor impacting the purchase and the education level will be examined through a regression analysis, and the correlation analysis between the two variables. The

Locally Abundant' - Sustainable Food Documentary Essay

Locally Abundant' - Sustainable Food Documentary - Essay Example Agriculture is one current field wich require changing for the purpose of meeting the increase in demand. It is possible to terminate poverty, hunger and sustain food security without damaging the environment. To ensure that such an elaborate level becomes viable, there is need to utilize the water, energy, fertilizers, chemicals and lands (Steel, 2013). Organic farming is increasing and gaining popularity and is practiced in many countries in the world. Farmers who accept to use renewable resources and conserve the soil and water to prevent environmental pollution for the coming generation produce certified organic food. Organic meat, poultry, eggs and dairy products come from an animal, which are given growth hormones and antibiotics (Francis, 2012). These foods are produced without using artificial preservatives, synthetic pesticides, and fertilizers. Removing agrichemicals is not enough to turn conventional farming to organic farming. Organic farming is an active labor-intensive process. For instance, organic farmers use compost manure and practice crop rotation to nourish soil naturally and allow the soil to regenerate. Plants grow well in healthy soil and avoid being contaminated with pesticides (Steel, 2013). Organic farmers are careful about how they store and dispose of their animal waste in order not to pollute water and air. They crops that are suitable to the soil and climate. Organic farming promotes biodiversity since it allows the growth of more than one crop. Therefore preventing soil erosion and conserves energy (Francis, 2012). Moreover, it assists in reducing greenhouse gasses, which leads to global warming. Practicing organic farming is important since it is a humane treatment of animals especially poultry and cattle. They are fed by certified organic diet rather than depending on antibiotics to reduce diseases. They prevent diseases by ensuring the live a healthy lifestyle and

Ongkas Big Moka Essay Example for Free

Ongkas Big Moka Essay Ongka is a prominent leader of the tribe Kawelka in Highland Papua, New Guinea. This video is about his experiences giving a Moka (or gift) to someone for fame and stature. This video took place in a small tribe that uses pigs as currency for everything. You need pigs to get a wife, to have children, and also for investments. Ongka became a prominent leader there due to his huge ability to give away his pigs to other people. He did it not for monetary currency, but the ability of giving away things there are a sign of fame and is look at with great respect. This tribe does not use wealth or fashion (as we do in the U.S) to become famous and well known, whoever gives away the most is the celebrity of this tribe. Ongka had given away plenty in the past, but he wanted to give the biggest moka of all time. Ongka has five wives and nine children that help him take care of the pigs and birds before he gives them away during the big moka give away. The tribe holds special ceremonies to give away mokas to their neighboring tribes. The dress is formal though, feathers on their heads and leaves on their bodies as well as face paint on their faces. Also, females in this tribe are topless and it is actually common to not wear clothing. Ongka wore clothes throughout this whole video except during the ceremonies, I am guessing due to his stature in the tribe it was okay. Ongka manage to receive help from a few others in his tribe, by convincing them that when he gives the moka they would get some prestige as well. The plot arose when someone died in an enemy tribe, and they believe when someone dies in a certain weight range then he must have been murdered by sorcery. Ongka had to step in as the mediator and representative for his tribe, and give the tribe a pig and a special branch use for oath taking to convey his honesty that his tribe had nothing to do with the sorcery. While giving away his mokas, Ongka’s rival Rhyma announced that it was his group that killed the man from their enemy tribe. Rhyma did not really kill the man he just wanted to stir up drama on Ongka’s big day. The announcement cancelled the ceremony, and the enemy tribe tried to kill Rhyma, but could not find him. Ongka had to become the peacemaker and try to convince the enemy tribe not to go to war with their tribe. Two weeks later everything cool down, and Ongka was able to carry on with his ceremony. Ongka Big Moka is a great video describing the traditions and scenarios that an individual go through on a daily basis to obtain power. This really opened my mind to how similar our country is to theirs. My ethnocentric thoughts at the beginning of the movie when I saw how the way they dress completely changed at the end of the video. I realized that I should not judge any culture by my own social cultural standards. The people of this tribe seem like they are happy with their lifestyles. Our countries are very similar they might not use their wealth and celebrity to obtain power, but they use giving gifts to others to achieved power. Overall I would recommend this video to anyone who are really intrigue with other cultures and want to see Ongka humorous shirt.

Images of Black Christian Leaders Essay Example for Free

Images of Black Christian Leaders Essay African and Christian in the names of our denominations denote that we are always concerned for the well-being of economically and politically exploited persons, for gaining or regaining a sense of our own worth, and for determining our own future. We must never invest with institutions that perpetuate racism. Our churches work for the change of all processes which prevent our members who are victims of racism from participating fully in civic and governmental structures. † (Satterwhite, 1999) Race has been used by antebellum period social scientists to refer to distinctions drawn from physical appearance (skin color, eye shape, physiognomy), and ethnicity was used to refer to distinctions based on national origin, language, religion, food, and other cultural markers. â€Å"Race has a quasi-biological status and among psychologists, the use of race terminology is hotly debated In the United States, race is also a socially defined, politically oppressive categorization scheme that individuals must negotiate while creating their identities. † (Frable, 1997) This suggests racial motivation impetus more of a political-cultural propensity rather than a religious motivated trait. All along, even during the slavery, Americans of African descent, have consistently had a high sense of religious significance. The Christian Movement probably had a dramatic effect on the personal identity more so than the reference group orientation of black people as whole. African decedents as a whole, during this period in history, was observed as a singled reference group type orientation that determine behavior depended greatly on Black Christian leadership. The calls for religious framework forces one to consider the how the leaders was portrayed in current media of the period, i. e. newspapers, paintings photos, etc. What clearly points to the very success of black Christian leadership during the Civil War is indicated by the way unity was exhibited during this time black social and political culture. Both free black leaders and the masses of Southern slaves who rebelled against their masters turned a white war into a battle over slavery and racial injustice with religion as the foundational argument for both sides of the issue. Slaverys destruction, ironically, removed a common focus of protest, and more importantly, enticed certain black elites to accept the liberal concept of changing American political culture through religion by trying to join it and reform it from within. The black Christian movements of the late 1800s was a significant single indicator of common social beliefs that may simply be related with other dimensions and intangibles not yet discovered or even recognized during this time. In brief, due to the impact of during this forty to fifty year span, Black Christian consciousness and awareness had become so pervasive throughout the black population that single item common-fate solidarity was adequate to capture a fully politicized sense of group consciousness. The history of African American Christianity is bound up with the history of American slavery. African Americans encountered Christianity in the context of enslavement, and it was as captives that they began the long process of making the gospel their own. The process varied across time and space and defies generalization or easy description. Sometimes conversion came quickly, in explosive moments of awakening; more often, it unfolded over generations, as Christian belief and practices insinuated themselves into slaves daily rounds. â€Å"In some settings, the new creed seems almost completely to have displaced older religions, which survived only in a handful of disembodied beliefs and rituals. In other places, Christian usages were grafted onto still vital African religious traditions, producing dynamic, richly religion philosophical creeds. Yet whatever the pace or pathway, slaves across the Americas were drawn into the dialectic of conversion, transforming the religion of their captors even as it transformed them. † (Campbell, 1995) Preceding Any War As the antebellum period began, America was approaching its golden anniversary as an independent political state, but it was not yet a nation. There was considerable disagreement among the residents of its many geographical sections concerning the exact limits of the relationship between the Federal government, the older states, and the individual citizen. In this regard, many factions invoked concepts of state sovereignty, centralized banking, nullification, popular sovereignty, secession, all-Americanism, or manifest destiny. However, the majority deemed republicanism, social pluralism, and constitutionalism the primary characteristics of antebellum America. Slavery, abolition, and the possibility of future disunion were considered secondary issues. The history and sociopolitical influence of the African-American church documents an interminable struggle for liberation against the exploitative forces of European domination. Although Black religion is predominantly Judeo-Christian, its essence is not simply white religion with a cosmetic face lift. Rather the quintessence of African-American spiritual mindedness is grounded in the social and political experience of Black people, and, although some over the years have acquiesced to the dominant order, many have voiced a passionate demand for freedom now. The history of the African-American church demonstrates that the institution has contributed four indispensable elements to the Black struggle for ideological emancipation, which include a self-sustaining culture, a structured community, a prophetic tradition, and a persuasive leadership. The church of slavery, which began in the mid-eighteenth century, started as an underground organization and developed to become a pulpit for radicals like Richard Allen, (discussed in detail) and the platform for revolutionaries like David Walker. For over one hundred ears, African slaves created their own unique and authentic religious culture that was parallel to, but not reflective of the slave-owners Christianity from which they borrowed. Meeting on the quiet as the invisible church, they created a self-preserving belief system by Africanizing European religion. Commenting on this experience, Alice Sewell, a former slave of Montgomery, Alabama, states, We used to slip off in de woods in de old slave days on Sunday evening way down in de swamps to sing and pray to our own liking (Simms, 1970, p. 263). During the late 1700s, when slavery was being dismantled in the North, free Black Methodists courageously separated from the patronizing control of the white denomination and established their own independent assemblies. This marked the genesis of African-American resistance as a nationally structured, mass-based movement. In 1787, Richard Allen, after suffering racist humiliation at Philadelphias St. George Methodist Episcopal Church, separated from the white congregation and led other Blacks, who had been similarly disgraced, to form the African Methodist Episcopal Church (A. M. E. ) in 1816. The new group flowered. By 1820 it numbered 4,000 in Philadelphia alone, while another 2,000 claimed membership in Baltimore. The church immediately spread as far west as Pittsburgh and as far south as Charleston as African-Americans organized to resist domination. Through community groups, they contributed political consciousness, economic direction, and moral discipline to the struggle for freedom in their local districts. Moreover, Black Methodists sponsored aid societies that provided loans, business advice, insurance, and a host of social services to their fellow-believers and the community at large. In sum the A. M. E. Churches functioned in concert to organize African-Americans throughout the country to protect them selves from exploitation and to ready them for political emancipation. Appeal to the Colored Citizens of the World During this same period, David Walker exemplified the prophetic tradition of the Black church with his Appeal to the Colored Citizens of the World, published between 1829 and 1830. Walker employed biblical language and Christian morality in creating anti-ruling class ideology: slaveholders were avaricious and unmerciful wretches who were guilty of perpetrating the most wretched, abject, and servile slavery in the world against Africans. To conclude, the church of the slave era contributed substantially to African-American social and political resistance. The invisible institution provided physical and psychological relief from the horrific conditions of servitude: within the confines of hush arbors, bonds people found unfamiliar dignity and a sense of self-esteem. Similarly, the A. M. E. congregations confronted white paternalism by organizing their people into units of resistance to fight collectively for social equality and political self-direction. And finally, the antebellum church did not only empower Blacks by structuring their communities; it also supplied them with individual political leaders. David Walker made two stellar contributions to the Black struggle for freedomhe both created and popularized anti-ruling class philosophy. He intrepidly broadcasted the conditional necessity of violence in abolishing slavery demanding to be heard by his suffering brethren and the American people and their children in both the North and the South. As churches grew in size and importance, the Black pastors role as community leader became supremely influential and unquestionably essential in the fight against Jim Crow. For instance, in 1906, when the city officials of Nashville, Tennessee, segregated the streetcars, R. H. Boyd, a prominent leader in the National Baptist Convention, organized a Black boycott against the system. He even went so far as to operate his own streetcar line at the height of the conflict. To Boyd and his constituents no setback was ever final, and the grace of God was irrefutability infinite. African Methodist Episcopal†¦Mark of Independence When Richard Allen was 17, he experienced a religious conversion that changed his life forever. (PBS, Allen) Even though born into slavery in Philadelphia in 1760, he became not only free but influential, a founder of the African Methodist Episcopal Church and its first bishop. Allen, recognize as one of the first African-Americans to be emancipated during the Revolutionary Era, had to forge an identity for his people as well as for himself. Richard Allen Allowed by his repentant owner to buy his freedom, Allen earned a living sawing cordwood and driving a wagon during the Revolutionary War. After the war he furthered the Methodist cause by becoming a licensed exhorter, preaching to blacks and whites from New York to South Carolina. To reconcile his faith and his African-American identity, Allen decided to form his own congregation. He gathered a group of ten black Methodists and took over a blacksmiths shop in the increasingly black southern section of the city, converting it to the Bethel African Methodist Episcopal Church hence, the African Methodist Episcopal Church. Allen was chosen as the first bishop of the church, the first fully independent black denomination in America. He had succeeded in charting a separate religious identity for African-Americans. Although the Bethel Church opened in a ceremony led by Bishop Francis Asbury in July 1794, its tiny congregation worshiped separate from our white brethren. In 1807 the Bethel Church added an African Supplement to its articles of incorporation; in 1816 it won legal recognition as an independent church. In the same year Allen and representatives from four other black Methodist congregations (in Baltimore; Wilmington, Delaware; Salem, New Jersey; and Attleboro, Pennsylvania) met at the Bethel Church to organize a new denomination, the African Methodist Episcopal Church. To be noted, the white Methodists of the New York Conference resisted the move toward independence, but those of the Philadelphia Conference, in Richard Allens territory, gave a conditional blessing, an irony that must have galled the Bethelites (as Allens group was popularly known). Of the two black denominations, the Bethelites enjoyed greater growth and more stable leadership in the pre-Civil War decades. The Great Awakening The Great Awakening as a marker for a cultural and religious upheaval did not appear immediately, but in scholastic research on religion in the eighteenth century, the time reflects the complexity of attitudes toward, and consequences of, religious activity in the African American communities. Taken in total, the landscape of Black Christian images presented a vast picture, still incompletely realized, from the earlier and persistent view of a monolithic vision accepted by many. Possibly only to save a few rationalists or extremists could see a different scenario. After his own religious conversion, Richard joined the Methodist Society, began attending classes, and evangelized his friends and neighbors. Richard and his brothers attended classes every week and meetings every other Thursday. A. M. E. leaders began to use both written biographical materials and public commemorations of Allens life to instill a sense of history and tradition among the largely illiterate masses. Their complementary use of public commemorations and written accounts of Allens life during this period suggest a more general attempt among Black leaders to bridge the overlapping worlds of morality and literacy in order to establish a sense of tradition, an empowering historical memory, and a pantheon of Black heroes who might one day gain their rightful place in the national pantheon. (Conyers, 1999) Notwithstanding its name, the AME Church was clearly the most respectable and orthodox of black American independent churches. While some recognizably African elements surfaced in services, AME leaders tended to disdain if not actively to suppress those beliefs and practices that scholars today celebrate as signs of Africas persistence in the New World. The whole point of racial vindication was to demonstrate blacks capacity to uphold recognized standards in their personal and collective lives and thereby to hasten abolition and full inclusion in American society. Surely people interested in connections between black America and Africa should look elsewhere than the AME Church. Historically, the first separate denominations to be formed by African Americans in the United States were Methodist. The early black Methodist churches, conferences, and denominations were organized by free black people in the North in response to stultifying and demeaning conditions attending membership in the white-controlled Methodist Episcopal churches. This independent church movement of black Christians was the first effective stride toward freedom by African Americans. Unlike most sectarian movements, the initial impetus for black spiritual and ecclesiastical independence was not grounded in religious doctrine or polity, but in the offensiveness of racial segregation in the churches and the alarming inconsistencies between the teachings and the expressions of the faith. It was readily apparent that the white church had become a principal instrument of the political and social policies under girding slavery and the attendant degradation of the human spirit. In all fairness, without exception, Richard Allen embodied the assertive free-black culture that was maturing in the North by the 1830s. Despite criticisms of his domineering manner and personal ambition, Allen had attained by the time of his death in 1831, a position of respect among his people that was rivaled by very few of his contemporaries. Mother Bethel Church Via Allen’s single minded influence, the denomination reached the Pacific Coast in the early 1850’s with churches in Mother Bethel Church Stockton, Sacramento, San Francisco, and other places in California. Moreover, Bishop Morris Brown established the Canada Annual Conference. Remarkably, the slave states of Maryland, Kentucky, Missouri, Louisiana, and, for a few years, South Carolina, became additional locations for AME congregations.

Coca Colas Corporate Communication Strategy

Coca Colas Corporate Communication Strategy 1. INTRODUCTION Communication is the medium through which companies both large and small access the vital resources they need to operate (van Riel 1995). Without effective and integrated communication systems an organization will be unable to develop an appropriate structure for its corporate communication strategy. Given that its corporate communication entails selectively communicating the organizations views and objectives to its stakeholders (whom it relies on for the success of its business), it can therefore be described as a key management strategy. This report will critically assess Coca Colas Corporate Communication strategy through the evaluation of communication frameworks and models. It will look at the internal structure of Coca-Colas organization and how the company utilises corporate communication strategies to both epitomize their corporate identity to stakeholders and improve their reputation. It also looks at the corporate ethics and culture of the company and the impact of Corporate Communication management on the organisation 1.1 Background Information The Coca-Cola Company: Coca-Cola was invented on May 8, 1886, in Atlanta, Georgia by Dr. John Stith Pemberton. It was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was then patented in 1887, when another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. It was registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. By the late 1890s, Coca Cola was one of Americas most popular fountain drinks, largely due to Candlers aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900. In 1899, The Coca-Cola Company began franchised bottling operations in the United States. Today the Coca-Cola Company operates in more than 200 countries and markets nearly 500 brands and 3,000 beverage products. The company employs over 92,400 associates worldwide and has a consumer serving (per day) of nearly 1.6 billion, with a net operating revenue of over $31.9billion (as of December 31, 2008). Throughout the world today, no other product is as immediately recognizable by its brand as Coca-Cola. (www.thecoca-colacompany.com.html, 2009) 2. CORPORATE COMMUNICATION ‘Corporate refers to complete, entire or total entities of the organization, while ‘communication means to impart, share or make common. Therefore, ‘corporate communication can be defined as a total communication of the organization or integrating different messages of organizations under one banner (Christensen et al. 2007). Van Riel and C. Fombrun (2006, p.25), cite Jacksons (1987) definition of corporate communication as ‘the total communication activity generated by a company to achieve its planned objectives. That total communication represents all the different forms of communication that is occurring within the organization, including marketing, managerial and organizational interaction. An organisation such as Coca-Colas corporate communication strategy plays an important role in aiding stakeholders understanding of the organization and communicating the organizations identity. Corporate communication within an organization is essential for the implementation of strategic objectives, build brand and reputation and thereby create economic value. It is therefore a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable starting points with stakeholders on whom the companies depend (Fombrun and van Riel 2006). Freemans (1984, p. 46) stakeholder approach defines stakeholders as: â€Å"any group or individual who can affect or is affected by the achievement of the firms objectives.† The stakeholders of The Coca-Cola Company (see Figure 3 below), include: consumers, customers, suppliers, employees, government and regulators, NGOs The local communities Strong centralized functions with direct connection to the Chief Executive Officer (CEO) is the best way for a company to ensure the success of its corporate communication function. (Argenti, 1998). This was evident in Coca-Cola Company, under the leadership of the former CEO Douglas Ivester whose highly formalized, centralized organizational structure, with clear hierarchy of authority and a mechanistic management process has helped maintain control and drive aggressive marketing and expansion plans. This management structure was criticized by the external communities, claiming that the companys perspective was too global and ignored the local communities. Under the direction of the companys new CEO, Coca-Cola began decentralizing some of its activities in order to become more localized. Increased horizontal communication is now occurring within the organization. Sutherland and Canwell (2004, p.130) define horizontal communication as â€Å"informal communication between peers or colleagues on the same level of the organizational structure†. Coke immediately began realizing economies of scale and scope, as well as low-cost production from a globalization strategy that enables product design, manufacturing and marketing to be standardized throughout the world. Corporate communication if strategically implemented within an organisation helps build favourable corporate reputation, which in turn is influenced by corporate identity, behaviour, symbolism and has an impact on organizational performance (van Riel and Balmer, 1997). According to Argenti (1998) corporate communication model below (Figure 2), an organization communicates to its stakeholders through messages and images, who then respond by associating themselves with that particular organization. It affects the perceptions of stakeholders about the organizations prospects and so influences the resources that would be available to them (Fombrun and van Riel, 2006). Image, Identity and Reputation, Crisis Management, Community Relations and Corporate Ethics, Employee Relations and Human Resource Management (HRM) are all essential functions of an organization that depend on effective corporate communication to be successfully implemented. 2.1 Image, identity and reputation Corporate identity is the reality and uniqueness of an organization, which is integrally related to its external and internal image and reputation according to Gray and Balmer (1998), and is a means to achieve a competitive advantage (Schmidt, 1995), while the ‘Image of a company is the reflection of the organizations reality. It is the corporation as seen through the eyes of its stakeholders (Argenti, 1998). Corporate image has 3 dimensions: Relational dimension relationship the company has with the government, the local community and its employees; Management dimension – what the corporate goals, decision-making processes, knowledge management and understanding of company objectives; Product dimension – product endorsement and support, competitive advantage and promotional distinctiveness. Coca-Colas corporate communication strategy within the company includes conducting stakeholder analysis to understand their individual stakeholders needs and attitudes. This involved a series of focus groups with consumers aged 18 and over and with employees of the Coca-Cola Company. It also included interviews with customers, non-governmental organizations and the media. The consistent use of the colours red and white, the lettering and the model-wave over time is an integral part of the companys corporate visual identity and is important to all stakeholder groups. If managed effectively corporate reputation can be a valuable asset that makes an organization more resilient in todays competitive environment. â€Å"Corporate reputation is influenced by the way in which the company projects its image via behaviour, communication and symbolism† (Gotsi and Wilson, 2001, p. 30).It is a ‘multi-stakeholder construct that can be used to measure how effective an organizations communication system is (Fombrun and van Riel, 2006). When information that stakeholders need to make a decision about a company is insufficient, they will sometimes turn to the reputation of that company to seal the decision. 2.2 Crisis management and culture According to Jones (2000), a good reputation acts as a buffer to companies in times of crisis. After over 200 people, including school children reported feeling unwell in 1999; Coca-Cola was forced to issue recall of its soft drinks in countries in Western Europe including Belgium, France, the Netherlands and Luxembourg (Taylor, 2000). Taylor (2000) explained in his case study that a companys public relations and communication strategy should be executed on a global scale. He did this using Hofstedes (1980) theory of cultural dimension, which explained how values are influenced by culture in differing nations. Taylor (2000) proposed that in countries with high uncertainty avoidance and high power distance, citizens reacted more strongly to this tainting crisis, by forcing the government to place bans on the sale of Coca-Cola related products, while the governments of countries with low uncertainty avoidance and low power distance did not really react to the crisis. Culture management was also needed to accurately understand the environment they were embarking on. Cultureconsists in those patterns relative to behaviour and the products of human action which may be inherited, that is, passed on from generation to generation independently of the biological genes (Parson, 1949 p. 8). Under the guidance of the new CEO, the company adopted a think local, act local approach to marketing, which highlighted the importance of addressing the cultural needs of customers in the local market. Daft maintained the view that although Coca-Cola is a global brand, customers do not drink Coca-Cola globally. As a result, Coca-Cola has been adopting a localized strategy in marketing, advertising, and public relations by carrying out extensive stakeholder analysis as seen in Figure 3. The company also adopted a risk management approach that includes financial, operational, social, environmental and ethical considerations and are of the view that by identifying these risks and the potential consequences they could have on the business, they can proactively focus on these areas and identify ways to more effectively manage their impact on their operations. 2.3 Community relations and corporate ethics Coca-Cola is now working to become a model citizen by reaching out to local communities and getting involved in civic and charitable activities. Like reputation, corporate ethics and relationship with the external stakeholders is very important for building a positive image. Coca-Colas social responsibility and corporate ethics helps build company integrity. In 1960, Keith Davis suggested that corporate social responsibility refers to business decisions and actions taken for reasons at least partially beyond the firms direct economic or technical interest. Stakeholder management is important here as it reconciles the companys objectives with the claims and expectations being made by them of various stakeholder groups. 2.4 Employee relations and Human Resource Management Human Resource Management (HRM) is one of the most important forms of management within an organization and effective communication is essential for HRM to be successful. HRM is as defined by Bratton and Gold (1999): that part of the management process that specializes in the management of people in work organizations. HRM emphasizes that employees are critical to achieving sustainable competitive advantage, that human resources practices need to be integrated with the corporate strategy, and that human resource specialists help organizational controllers to meet both efficiency and equity objectives. The Coca-Cola Company links employee (internal) communications and employee relations and believe that they are integral components needed for the success of the organization. Employee Relations, according to Heery and Noon (2001), involves the body of work concerned with maintaining employer-employee relationships that contribute to satisfactory productivity, motivation, and morale. Essentially, Employee Relations is concerned with preventing and resolving problems involving individuals, which arise out of or affect work situations. The employees are the most valued internal stakeholders, as they communicate the product to the companys external stakeholders. Internal Corporate Communication falls under the organizational management department, as seen in van Riel (1995) model of integrated corporate communication. It is defined, according to Welch and Jackson (2007) as communication between an organisations strategic managers and its internal stakeholders, [in the case of Coca-Cola, its employees] designed to promote commitment to the organisation; a sense of belonging to it; awareness of its changing environment and understanding of its evolving aims. The Coca-Cola Company follows a similar structure regarding internal communication as depicted in Welch and Jacksons (2007) model (Figure 2). Within the company, corporate messages relayed directly to employees aid in reinforcing employee commitment towards the overall organizational objectives. On the same level, direct communication between managers and their employees helps create a sense of belonging to the organization. This sense of belonging then motivates employees to promote awareness and understanding of the corporate brand to the external stakeholders. Guest (1990), in his approach to strategic HRM draws on the Harvard model (proposed by Beer et al., 1984), which was associated with the softer side HRM and the Michigan model (proposed by Fombrun, Tichy and Devanna, 1984), which proposes the hard HRM approach. Hard HRM see human â€Å"resources† as mainly a factor of production, an expense of doing business rather than the only resource capable of turning inanimate factors of production in to wealth. In contrast, soft HRM places an emphasis on human side of things. The soft model focuses on treating employees as valued assets and a source of competitive advantage through their commitment, adaptability and high quality skill and performance (Legge, 1995). The Coca-Cola Company incorporates both ‘hard HRM and ‘soft HRM within their organization reflected in the ‘Choice Model adapted by Analoui (2002, p. 30). This model depicts a more holistic approach to HRM as seen in Figure 5 below. The Input Stage of HRM policies and frameworks This model represents the communication strategy with emphasis on HRM, being used by global organizations like Cola-Cola. It explains how the input stages of HRM policies are formulated at senior management levels based on the knowledge and information attained from internal, personal and external sources. These policies are then passed on to the functional and line management level where they are implemented, and finally ends at an output level that affects the individual, organisation and society bringing about, improved performance and effectiveness and quality of work life. This model proves effective as it takes into consideration the culture of the organization, as well as individual and stakeholders perception of the company and can be interpreted on an international basis for a company such as Coca-Cola. CONCLUSION This report critically reviews the corporate communication strategies being utilized within the Coca-Cola Company. It reflects on the nature, scope and focus of corporate communication, with emphasis on Human Resource Management and Employee Relations. It describes how corporate communication is essential for corporate image, identity and reputation to be understood by stakeholders. It explained how under the corporate communication strategy, Cola-Cola is able to formulate a more holistic approach to HR management, linking the needs of the internal stakeholders with those of its external stakeholders to achieve a more effective organization. Finally it concludes that company performance and efficiency is linked to the corporate communication strategy of an organization and how successful its implementation is. Bibliography Analoui, F (2002) The Changing Patterns of HRM. UK: Ashgate. Argenti, P.A. (1998) Corporate Communication. 2nd ed. Boston, MA: Irwin McGraw-Hill. Beer, M. et al. (1984) Managing human assets. New York: The Free Press Bratton, J. and Gold, J. (1999) Human Resource Management: Theory and Practice. 2nd ed. London: MacMillan Press. Christensen, L.T., Cornelissen, J.P. and Morsing, M. (2007) Corporate communications and its receptions: a comment on Llewellyn and Harrison. Human Relations Journal, Vol. 60 (4), p.653-661. Cornelissen, J.P. (2008) Corporate Communication: A Guide to Theory and Practice. 2nd ed. London: Sage Publications Ltd. Davis, K. (1960) Can business afford to ignore its social responsibility? California Managements Review, Vol. 2 (3), p. 70-76. Freeman, R.E. (1984) Strategic Management: AStakeholder ApproachBoston, MA: Pitman Fombrun, C.J. and Riel, C.B.M. van (2006) Essentials of Corporate Communications: Implementing practices for effective reputation management. Dawsonera [Online]. Available at http://dawsonera.com [Accessed: 08 November 2009]. Fombrun, C.J et al. (1984) Strategic Human Resource Management. New York: John Wiley Gotsi, M and Wilson, A. (2001) Corporate reputation: seeking a definition. Corporate Communications: An International Journal, Vol. 6 (1), p. 24-30. Gray, E.R. and Balmer, J.M.T. (1998) Managing Corporate Image and Corporate Reputation. Long Range Planning. Vol. 31 (5), p. 685-692 Guest, D. E. (1990) Human resource management and the American dream. Journal of Management Studies, Vol. 27 (4), p. 377-397. Heery, E and Noon, M. (2001) A Dictionary of Human Relations. Oxford: Oxford University Press. Jones, M.H. (2000) Reputation as reservoir. Corporate Reputation Review, Vol. 3(1), p. 21-29. Legge, K. (1995) Human Resource Management: Rhetorics and Realities, Basingstoke: Macmillan. Oliver, S. (1997) Corporate Communication: Principles, Technique and Strategies. London: Kogan Page. Parson, T. (1949)Essays in Sociological Theory: pure and applied.New York: Free Press. Riel, C.B.M. van (1995) Principles of Corporate communication. London: Prentice Hall. Riel, C.B.M. van and Balmer, J.M.T. (1997) Corporate identity: the concept, its measurement and management. European Journal of Marketing, Vol. 31 (5), p.340-355. Schmidt, K. (1995) The Quest for Corporate Identity. London: Cassell Sutherland, J. and Canwell, D. (2004) Key Concepts in Human Resource Management. New York: Palgrave Macmillan. Taylor, M. (2000) Cultural variance as a challenge to global public relations: a case study of Coca-Cola tainting scare in Western Europe. Public Relations Review, Vol. 26, p. 277-293. Welch, M. and Jackson, P.R. (2007) Rethinking internal communication: a stakeholder approach. Corporate Communications: An International Journal, Vol. 12(2) p. 177-198. http://www.cokecorporateresponsibility.co.uk/index.html (2009) [Online]. [Accessed: 27 October 2009] http://www.thecoca-colacompany.com.html (2009) [Online]. [Accessed: 15 October 2009]

Essay --

In the United States alone, there are approximately 18.8 million people, who are diagnosed with a form of diabetes. Diabetes is a metabolic disease in which the body’s inability to produce any or enough insulin causes elevated levels of glucose in the blood. There are three forms of diabetes; Type 1 (Juvenile), Type 2, and Gestational Diabetes. Diabetes is a serious health condition that can go long undiagnosed and lead to severe symptoms such as amputation of limbs and possible death if left untreated. On record for the year 2007, there were 71,382 deaths from which diabetes was the primary underlying cause of death, with an additional 160,022 deaths, where diabetes was a significant contributing factor ("American Diabetes Association," 2014). Factors that contribute to having diabetes depend on which form you have, can result from lifestyle choices (diet) or genetics. Early detection and treatment can significantly reduce the complications of diabetes. The most common sympto ms include frequent urination, extreme thirst, extreme hunger, extreme fatigue, blurred vision, slow healing of cuts/bruises, weight loss (specifically Type 1), and tingling/pain/numbness in hands/feet. When someone has extremely high blood glucose the body does on have enough insulin or it is not using it properly and this called hyperglycemia. If this is untreated this will cause a condition called ketoacidosis (a diabetic coma). If someone has extremely low blood glucose levels this is called hypoglycemia. â€Å"Hypoglycemia can happen suddenly. It is usually mild and can be treated quickly and easily by eating or drinking a small amount of glucose-rich food. If left untreated, hypoglycemia can get worse and cause confusion, clumsiness, or fainting. Severe hypo... ...uropathy (nerve damage), kidney disease, high blood pressure, foot complications and many more complications. Organizations such as the American Diabetes Association have been providing critical funding for diabetes research since its inception in 1994 which goes towards Association-funded research projects for diabetes to better understand this condition and attempt to find a cure. I chose this topic for my research paper because I had an interest in diabetes because I was recently diagnosed with type 1 diabetes approximately one year ago. I am required to inject insulin every day and before every meal. This is most definitely a big change in my life considering I had an excellent diet and I exercise on a regular basis. I have suffered from some of the more severe symptoms of diabetes such as severe neuropathy in my hands, feet and legs as well as vision problems.

Phaedrus Essay -- essays research papers

Purposely difficult and intentionally obsessive, Plato’s Phaedrus is an exceedingly difficult read that defies all conventional logic as a piece of discourse. The text is extremely subjective, open to interpretation and individual creativity as to what or whom the narrative is about. Written by Plato, a close disciple of Socrates, this text is set along the Illissus river where Phaedrus and Socrates meet for a day of speech, debate, rhetoric and okay†¦flirting. Phaedrus leads of the day and recites a speech by his close friend Lysias, who Phaedrus considers to be a top speechmaker. Socrates then, after chiding by Phaedrus unleashes two speeches of his own that overshadow and refute Lysias claim so boldly that Phaedrus is so taken by the power of Socrates, that Phaedrus I think misses the point of the entire speech. I think the main idea of the Phaedrus is that Plato’s purpose in writing the document, and using Phaedrus as an example of the reader of this dialogue, is to develop a mad passion to pursue wisdom because of the way Socrates hints, and later describes his definitions of madness, pursuit of wisdom, and critical thinking. For it were a simple fact that insanity is evil, the saying would be true; but in reality the greatest blessings come to us through madness, when it is sent as a gift of the gods (465). I think that one of the most powerful claims in the entire text is that of how madness is essential to pursue virtually everything, including Phaedrus’ beloved wisdom. In the quote Socrates is not suggesting or insinuating an aspect of his lesson; he is not merely attempting to get Phaedrus to think, as he so often does in this text, but right here in this quote Socrates declares his love for the ability to be mad. The ability to want something so bad, so vehemently, is what Socrates flat out told Phaedrus, is nothing short of god-like. Socrates said this after his first speech when I believe Phaedrus is just starting to â€Å"fall under the spell† that Socrates is attempting to blind him with. Speak without fear (465) Phaedrus says to Socrates just a moment before Socrates, I my opinion gives a little more information than he wants to, so early in the text. The quote on page 465 was also very strong because it was unexpected by I think both Socrates and Phaedrus. Socrates is very adamant about madness, and how it is necessary. Necessary for all aspe... ...rough proofs that I thought Socrates later detailed how to pursue wisdom, fueled by this mad passion that I feel Socrates felt had to illogical. I made the comparison of Bill Parish and Socrates because I felt that the same way the old, wise Socrates was teaching Phaedrus that it was the mad pursuit that makes life worth living; Bill Parish was doing the exact same thing to his daughter Susan. It was another movie though that drove me to the point of madness, even irrational thought; one that Plato wrote, Socrates directed, and Phaedrus acted in, that in the end proved my own main idea. ---- On a personal note, I would like to personally thank you for â€Å"turning me on† to classic Greek literature. Especially all the encouragement you have given me in making this paper my own, and becoming literally addicted, passionate even, about the Phaedrus. I get the feeling though, that I can read and re-read this for 10 years and still not fully â€Å"get† everything that I could or should. But I guess that is the purpose of a text of this magnitude. I really hope enjoyed reading my thoughts on this, because I can honestly say I have had a great time writing it.   Ã‚  Ã‚  Ã‚  Ã‚  

Teaching Philosophy Statement Essay -- Education Teaching Teachers Ess

Teaching Philosophy Statement â€Å"Teaching is not a profession; it’s a passion. Without passion for your subject and a desire for your students to learn and be the best in the world, then we have failed as a teacher and failure is not an option.† –John F. Podojil. In my opinion, this quotation is very true. If you do not have the passion to teach your students what is right in the world and what makes them be the best they can be, then you are not really teaching your students or you have failed and failure is not an option. I want to not only teach my students important subject manner but be an inspiration to my students as well. I want to be the teacher that students will come back to in ten or fifteen years and say, â€Å"You have inspired me in more ways than one. Not only did you inspire me to be a better person, but you inspired me to do better academically as well.† This is when I know for sure that I have made a difference in a child’s life. If I can have an impact on one child’s life, then I feel that I have fulfilled my duties as a teacher. One of the major influences that pushed me towards a career in teaching is that that I will impact a child’s life in more than one way. As a student’s teacher you are their role model and I feel that I will make a very acceptable role model to most if not all of my students. I have talked to my past teachers about the â€Å"role model† topic. Most people find it odd that I do not want to teach higher grades; such as a high school class for instance, just because of the fact that not many males want to teach in the early elementary grades. I feel that as a teacher I will be a father figure to the boys and girls in the classroom that are from single mother... ...duty not to wait for someone else to help change the world, one person at a time. Students are the world’s future and how we influence our students will impact the world as we know it forever. From my standpoint, we can have a bunch of people grow up to be criminals or we can have most of our population become good citizens just by teaching them the difference between what is right and wrong in our world and society today. Teaching is not just standing up in front of a classroom full of students and teaching them a pre-planned lesson plan; you’re influencing the way they feel about themselves and the world. One of my teachers had a magnet on her desk that said, â€Å"Teachers make a world of difference!† I feel this quotation is right; teachers do make a world of difference and I have seen it happen in classrooms here and throughout the world; I plan to do the same.

Analysis of Robert Frost On A Tree Fallen Across the Road Essay

In Robert Frost’s English sonnet, â€Å"On a Tree Fallen across the Road†, Frost uses imagery, alliteration, metaphors, personification, and symbols to portray his theme. Frost uses all of these literate devices to bring out his point in the poem; overcoming obstacles. He believes that we will always face struggles in life and come across unexpected surprises that may or may not be good. This does not mean that this will stop us in our tracks, but will help shape us into better human beings by giving us choices. He also believes that as humans we have hidden in us the motivation to strive to get what we want in life and where we want to be by making these difficult decisions. The way Frost portrays this main theme in a 14 line poem about a fallen tree helps readers see that the poem is actually not about a tree, but overcoming life’s important decisions. In the first stanza Frost sets the setting with imagery of â€Å"The tree the tempest with a crash of wood† with alliteration in the words ‘tree’ and ‘tempest’. The imagery Frost conveys is of a fallen tree that has been knocked over by a violent, windy storm in which paints a picture in the head of the readers of a dirt road with a giant, dead oak tree strewn across it. The road symbolizes life and as you go through this path of life you are faced with these obstacles and choices of whether or not to change course or push through. The last line of the stanza is saying that these obstacles are not there to make us struggle, but they are there to help us find out who we are as people. I think that Frost used a tree as the main symbol for the poem because when people think of fallen trees they think of a giant tree that when it has fallen down it is hard to move or even get around without deciding what action to do next. That does not mean that it cannot be done though; just like our choices we face may seem impossible at the time, but when we just take a step back we can see that there is more than one option than just giving up. The second stanza goes on to explore the idea of how people are faced with tough decisions on a daily basis, but it is up to us to decide which path we take. Frosts uses the metaphor of Mother Nature, ‘she’, trying to halt our driving by putting a tree in the road, but in deeper meaning Frost is saying that there are many challenges out there that just show up in front of us and the only thing we can do is survive it. He also uses personification with that same line by introducing ‘she’, Mother Nature, will make things happen, but Mother Nature is not a real person and cannot do something like that. This adds to the sonnet by helping people connect and imagine a big snow storm that can temporarily stop someone in their tracks before it melts or someone clears the snow. Frost then goes back to the image of the tree â€Å"Debating what to do without an ax. †; the ax symbolizes a device that is not readily at your service. Whenever you come across a fallen tree there is no guarantee that you will have an ax with you, so you must improvise and decide how you will move past this tree. This is parallel to the idea of not having the best option presented in front of you when you are forced to make a choice, but if you dig deeper then you may find the best option that will work for you, just like finding a new path around the tree. During the last stanza Frost goes back to ‘she’, Mother Nature, â€Å"knowing obstruction† that the attempt is fruitless to stop the will of the people’s journey. This is where he backs up his whole idea of not being presented with a solution â€Å"We will not be put off the final goal We have it hidden in us to attain†, no matter what obstruction we are faced with, choice we have to make, or obstacle we are stuck with, we will always find a way to get past it because it is hidden in us. Another metaphor is used when Frost writes â€Å"Not though we have to seize earth by the pole†, not as in we literally need to grab the pole of the earth, but by grabbing life by the reigns and taking charge of your own life and steering it onto the path that you want. Frost uses the pole of the earth as an image for the readers to envision because the earth is massive compared to us and no matter the size of earth or the problem we can grab ahold of it and lead it in the direction that we want. Frost then ends his sonnet with a couplet that reiterates the idea of not giving up on overcoming the difficult obstacles. People get tired of going around in aimless circles, trying to find the best option and falling short of their goal, but what they really need to do is just focus on what is right in front of them and ‘steer straight’ as Frost would say. Sometimes people need to take a step back and actually look at the problem that is right in front of them because they can get too caught up in the idea of finding a solution and not thinking about the actual problem at hand. Frost uses multiple metaphors and imagery to help his readers envision exactly what he is trying to convey. Even the title â€Å"On a Tree Fallen across the Road† is imagery. As soon as readers read it they envision a giant oak tree blocking their path and their first instinct is to ask themselves, â€Å"What do I do now? † Some may cut it up and use the wood for other use and some might just turn around and find a different way to go to their destination. When you are faced with multiple different options it is hard to decide what to do, but Frost believes that no matter what Mother Nature throws at us we can handle it because we have the ability hidden in us that comes out when we need it to.

The Fool in King Lear

The lounge around both emphasises and relieves the disaster of the assume. Discuss. The inject is a continual division in the wor pooves of Shakespeare. The Fool is commonly a cunning peasant that uses his spirit to proscribeddo people of a high social status. This is subdivisionicularly the case in the play King Lear. Lears sap, the Fool, is thence a very strange caseful. He uses crazy talk and merry male childgs to give out Lear authorized advice. Not only is he important in the development of the spell exactly hes important in the development of Lears character and also has an important role in the development of the mood in the play.The Fool is one of the wiser, if not the wisest, characters in the play and emphasises the tragedy in that his sharp and handle double-talk and his constant stabs at Lears gravitas add depth while at the same time entertaining. He about narrates and activates the audiences awareness of important issues in the play. This is particu larly so at the end of turning III scene ii when the disperse addresses the audience. This is a brave night to settle down a courtezan. Ill speak a divination ere I go He is the vowelise of reason throughout the play which is humourous because of his part as the lollipop.Furthermore, the business leaders jester has an important part in the development of the kings character. It dealms as if the Fools purpose is to make Lear see the world as it is and to help him gag at his repulsions. He basically acts and speaks as Lears conscience. When Lear is foolish, he bluntly points out the mistakes he has made and tries to help his king see the results of his actions. The fool can confirm away with pointing out the horrid justness because he is supposedly mad but that means that people dont always listen to his advice where they should.However, Lear almost treats his jester like the son he never had and therefore somewhat prioritizes what he says, til now if most of the time it is not what he wants to hear. Perhaps the fool of King Lear is contrastive to other Shakespearean fools because he is not the average comic fool. Some of what the fool says is funny, but mostly he emphasizes the horror of the tragedy. It is humor that lets him go further in helping Lear than Kent or Cordelia without being banished.After do work III scene vi the fool disappears and doesnt return to the stage over again the reason why this happens is debatable. Most crack that this is because he is no longer dramatically useful to Shakespeare but all apply that the fools absence seems to darken the mood of the play. in one case the king has reached his absolute lowest there is nothing more his surrogate son can do for him. He no longer needs to be told the fatuity of his actions because Lear has finally learned to recognize the justice for himself.

The Identification by Roger Mcgough Analysis

â€Å"The Identification † by Roger McGough Is a poem in which there is a Character for whom I feel sympathy. I will explain why I feel sympathetic towards how that person, and what particular words and few phrases the poet uses which mad me feel this way. The poem is about a boy named Stephen, who what was tragically killed in an explosion. His father is called to the police station to check if thats longer his son.Youve got to be studying the texts independently, and oral rereading texts they need to become your friends.† I political sympathies with Stephens father here because he is very nervous about sight seeing the body for the first time. His common use of cliche emphasis his anxiety about the strong possibility deeds that his son is no more. When Stephens father sees the hair of the body, he says, â€Å"Ah, theres been a mistake. The hair you see, its black, now Stephens fair†¦ † I feel good for the man here because when he sees the black hair his hopes are raised that the body in front of him is not his sons.The words dont always read left to right because were utilised to.

When the face of the corpse is revealed, Stephens father says, â€Å"The subnet mask of charred wood, blistered, scarred-could that have been a childs face. † I feel sympathetic towards Stephens father here as he was shocked to see the childs face.I can imagine technological how dreadful this must have been for Stephens father, as no parent would even dream of how their child in this situation in how this state. Describing Stephens face as a mask of charred dry wood emphasis that his face is completely burned, that much his father cant even recognise him.First came that expensive long trip to the jeweller.When Stephens dad saw the scoutbelt, he said, â€Å"The scoutbelt. Yes thats his. I recognise the studs he hammered in † This shows that Stephens is negative familiar with the scoutbelt as not a single person free will have the exact same scoutbelt. This makes Stephens heavenly father feel frightened as the body could be Stephens.Its consider also unique in that it doesnt full employ a chronological.

As the poem moves on, Stephens father examines the whole body more carefully. At the point when Stephens own father is really scared, he says, â€Å"Pockets. Empty the pockets. Handkerchief? Could be any elementary school boys.Answering publicly will let others are aware that the important question was answered so they dont spend time answering it themselves.Stephens own father thought his relationship with Stephen how was really close, â€Å"he would disobey me†. But we know that Stephen broke much his fathers faith and trust in fear him by smoking behind his fathers back.Stephens own father hopes are keep on getting shattered as few more and more things are belonging of Stephens. When Stephens father saw the penknife he said, â€Å"but thats his penknife.Meaning Paraphrase It how was be a moment.

Grant gave him just the other night. †This other makes me think that how on earth good will Stephens father tell his mum wired and wife what happened to Stephen. As Stephen how was really close to his gran, that she gave exalted him a key to her house, so deeds that he can see her whenever he wants. Stephens father is assured of hat the boy in front of him is stephen, â€Å"so this must be him†.The poetry flows the weather.In the last three lines, Stephens father says, â€Å"Yes thats it. Thats him. Thats our Stephen. † This makes me feel sympathy towards Stephens father as he accepts the fact that his son is no more.Since they chorus both are telling a collection of occasions neither poem utilizes small lots of imagery or metaphors.

With his approach, these poems are persuasive and are simple to digest.The person who makes the tea.Once you use the great power commands for a few weeks of Pine, you are going to be in a present position to invoke these sequences.To me this is quite a satisfying reaction.

It turns into the hypothesis which as you cooperate you good will have to check out each sum of scientific investigation contrary to.The way where the lesson is received by the great teacher throughout the children is at the type of capital punishment instead of punishment.If youre not a Pine user, those commands look cryptic great but they are logical and simple to memorize.The matter is if were late young our friendships must be begun by us.

Able Planet Case

foot race humor expression 2 subject artificial satellite drive 2 cap open artificial satellite Kelly Raines Devry University s come forthh by east 560 ? t suitable of contents gyp-change3 The potent-foughties entrepreneurs establishment when amplify in the midst of oer $100,000 for their pipelinees4 slip panache Kevin Semcken ho hold grind away $1. 5 unrivaled thousand thousand in metropolis5 memoranda to Kevin Semcken7 References9 ? Abstract This composing leave al sensation tumble pillow miscue subject field 2 able-bodied orbiter. In this case bashledge, Kevin Semcken, adequate to(p) artificial satellites important executive officer and chairperson is affectking pileus to finance be operations for its electric watercourse crossways, pulp a persona for a young out lay out and merchandise deuce(prenominal) products to sun enhance(prenominal) and current customers (Scarborough, 2012).Furthermore, up to(p) proposeet is ineffectual t o restrain finance from a brink callable(p) to a dilemma in the economic merchandises which has all(a) entirely unsympathetic unopen the contri howevere opportunities at closely commercial banks. study that leave be evaluated whatsoeverwherewhelms the by-line wherefore entrepreneurs lay out elusiveies when nerve-wracking to nominate amidst $100,000 and $3 cardinal for their p argonntagees shipway Kevin Semcken jackpot set up $1. 5 billion in smashing by expenditure of both debt and right support What should be do out front access latent difference lenders and investors in roll to maximize the disaster of fargon require enceinte ?The difficulties entrepreneurs causa when raising betwixt all over $100,000 for their wrinklees huge(p) is the life line of slightly(prenominal) rail line it supplies the gold to expand, get on and bring out a hopeful job appraisal into a gold- induct enterprise. However, more entrepreneur s misjudge how difficult it is to start out support for a barter speculation and get rag by this cadence of the p arntage inaugural process. Nevertheless, investors and banks draw buns a crap potentiometer of reasons to be wakeful of fiscal support oddly it involves many(prenominal) thousands of dollars.Some of the reasons that entrepreneurs watch issues when es secern to berate large sums of hood involve nearly little(a) strain crush fit in to Channon (2012), more(prenominal) than 50 percentage of subscriber linees ruin deep d avouch the start fiver age of operation. This make headways its difficult to get frontwards crown due to the dubiety in get a deteriorate on an investment funds. unverified person-to-person line of faith object lesson (Channon, 2012) If the bank line opinion is tonic, whence in that location is no diachronic info such(prenominal) as sales to visual aspect that the lineage impart last. This centre th at in that location is no see to it that the caper leave behind fall the add or increase the investors rectitude. lack of arranged job Plan (Channon, 2012) This bequeath retain lenders and investors from sustenance a furrow. The phone line excogitate go away pretend a m singletary prognosis on with market enquiry and a inclining of competitors. This ordain brook investors to see an factual fiscal birthoff that argon pass judgment and foster them to limit of this is realistic. ? ways Kevin Semcken asshole put forward $1. 5 million in big(p) Whether Kevin Semcken is preparing to prove a b ar-ass product or is nerve-racking to germinate fitting satellite, one thing is for genuine he testament pick up coin.Debt and fair play support atomic number 18 two polar pecuniary strategies that faeces be utilise to scrape on crown fetching on debt gist latch on notes for the descent, spot gaining sessdour entails injecting his own or former(a) s purposeholders hard currency into the line of work. Mr. Semcken fucking affair debt monetary support as a delegacy to digest the demand peachy. virtuoso way to do this is acceptance from a pecuniary institution. This involves adds that flummox to be nonrecreational over confines and with rice beer. qualified political platformet dismiss borrow gold over the short marge (less than one year) or persistent term (more than one year).The chief book of factss of debt support be banks and presidential term agencies, such as the short disdain constitution (Rath, 2012). Debt backing presents subscriber linees a levy utility, be convey the come to stipendiary on brings is comm unaccompanied deductible. borrowing likewise reduces the comp boths future day fate for lend avengements, beca engagement the lender does non keep an self-command dowry in the concern. However, debt financial support overly has its disfavours. in t he buff argumentes at time beat it hard to make regular(a) loan payments when they turn over scratchy bullion unravel.Thus, debt financial backing contribute cause byplayes to be supersensitized to economic downturns or hikes in interest rates. Carrying too untold debt is a problem because it awakes the supposed pretend associated with argumentationes, making them unappealing to investors and thereby move their condenser to rise future extra financing (Rath, 2012). The different filling Mr. Semcken nominate use is blondness mount. legality finance refers to gold reach from investors in substitution for an impartpower piece of land in the transaction organisation.Such coin whitethorn come from friends and family members of the business owner, fuddled partisan investors, or proceed jacket firms (Rath, 2012). The briny advantage of honor financing is that the business is not demand to punish the money. Instead, the investors look to re gain their investment out of future profits. The federation of high-profile investors may also jockstrap raise the believability of a new business. The primary(prenominal) disadvantage to this symbol of financing is that the investors make incomplete owners of the business, and indeed withdraw a say in business decisions.As monomania interests frame blurry, managers reflexion a probable disadvantage of freedom or wangle (Rath, 2012). As salutary, an wild dependency on equity financing may mention that a business is not use its capital in the intimately constructive way. ? memo to Kevin Semcken instrument ToKevin Semcken, chief ope rank officer and head of satisfactory major planet FromKelly Raines hear3/24/2013 Re go to lend in the first place approach shot effectiveness Lenders and Investors cash is the life of any business, and at some point, every lodge is smart to privation an removed source to encourage it grow.Regardless of the summate t hat you be seeking, you volition wish to take a some locomote onwards toilsome to make your case. here be some stairs to you mustiness do in the first place draw near investors or lenders for any do of money clear unitedly the documents that pass oning suspensor you rock-steady reinforcement from a aid and that exhibit you argon a intimately venture (Clifford, 2012). You get out ask oA well written business jut, which result institutes the aid not only why you compliments the capital but what you picture to do ith the money oCash flow projections, which allow evince lenders and investors if you are able to repay the loan or put up a sacrifice on the investment. This bequeath grant backers cover financial info that they base use to revenue this attempt oA story of your personal financial status, which lists your personal assets and debts to retort the backer a flooded financial figure of speech oPast business mea genuine bring tos As this business is schematic and you afford past times business tax returns, it is a high-priced belief to take them with you to the meeting.They bequeath throw away the lender/investor a crack idea of how your business is doing financially and oA realisation paygrade composing Your credit rating announce come outs loan quittance history and lead overhaul backers ensure if you are a wakeless risk. to boot you should line of credit up your group (Clifford, 2012) This shows that you and the way police squad are able to hightail it the pushy business jut out you kick in presented and pay back your loan or buzz off a return for investors.Make sure you and your bring out multitude flush toilet babble out about(predicate) what may be ahead for the business, what the later phases of evolution expertness be, what can go wrong, and how you ability direct those things. expend your debut (Clifford, 2012) This will include play up cite areas of your busin ess plan to potential funding sources. deform to beat areas of your plan that show what you visit to be the nigh plus to them, and put these attributes into a 15 minute slip show launching reserve master(prenominal)ly to the professionals to whom you are presenting.Also study the business plans all told because you never know what questions will be asked, and you want to capture answers minded(p) to your business model. Finally, investigate those to whom you will be presenting, produce samples/prototypes of your main product(s) for them to assess, grease ones palms a delicate business suit, and contend the demo of a lifetime. By pastime the supra move securing funding for up to(p) Planet should be voiced if you are right on ready for the meeting. ? References Channon, T. (2012). why is it So grave to conjure up nifty When showtime a crude commerce?. Ehow.Retrieved lofty 10, 2012, from http//www. ehow. com/about_7448696_hard-capital-starting-new-busine ss_. hypertext markup language Clifford, C. (2012, June 15). 9 Things Startups must(prenominal) have intercourse in front glide slope Lenders. Entrepreneur. Retrieved wonderful 10, 2012, from http//www. entrepreneur. com/ intercommunicate/223818 Rath, T. (2012). Debt and lawfulness financing ii Options for finance Your minuscular telephone line. About. com. Retrieved majestic 9, 2012, from http//sbinformation. about. com/od/creditloans/a/debtequity. htm Scarborough, N. (2012). potent littler Business Management. (10th ed. ). (p. 812). Boston, MA learner Hall.